Digital Marketing Summit 2024

With data always at your fingertips and new technologies arising every day, it’s difficult to know how to manage this everchanging space. In this session, we will touch on data measurement strategies, achieving omni-channel excellence, and how to meld different personality styles so you are all working towards the same goal.

In this session, we’ll discuss and play with the tools of human-centered design to inform tasks like experience design, branding, and storytelling. How might you design a story, a campaign, a product, or an experience by putting the user first?

In this session, learn how to start a podcast and why it’s one of the best things you can do for your business and brand.

Unlock the power of research-driven digital marketing planning and execution. Learn how to leverage data-driven insights to craft targeted strategies, optimize campaigns, and maximize ROI. Gain practical skills and proven techniques to elevate your digital marketing efforts and achieve measurable success in an increasingly competitive online environment.

Which social media platforms should I be using, and how much should I be spending?! Eliminate the guesswork by learning how to rely on tools and data to make informed decisions instead of just gut feelings. By the end of this session, you’ll walk away with some practical strategies that’ll make choosing the perfect channels and budget allocation feel like a breeze, all while maximizing your impact and ROI.

In the digital age, where attention is scarce, great storytelling captivates busy audiences and drives marketing success. This workshop delves into the fundamentals of narrative marketing, equipping participants with strategies to craft compelling business stories. Through interactive exercises, real-world examples, and practical frameworks, attendees will learn to weave narratives that engage and convert.