{"id":2,"date":"2024-02-05T14:57:16","date_gmt":"2024-02-05T14:57:16","guid":{"rendered":"https:\/\/sites.bsu.edu\/digitalmarketingsummit\/?page_id=2"},"modified":"2024-04-25T10:38:36","modified_gmt":"2024-04-25T14:38:36","slug":"digital-marketing-summit","status":"publish","type":"page","link":"https:\/\/sites.bsu.edu\/digitalmarketingsummit\/","title":{"rendered":"Home"},"content":{"rendered":"\n

Hear from industry experts, network with marketing professionals, and learn how you can navigate the changing marketing landscape. Join us for this year’s Digital Marketing Summit on April 29.<\/p>\n\n\n\n

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Who<\/h2>\n\n\n\n

For marketing professionals, business leaders, and students interested in the latest industry insights.<\/p>\n<\/div>\n\n\n\n

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What<\/h2>\n\n\n\n

A full day of educational discussions and interactive sessions focused on the latest digital marketing trends.<\/p>\n<\/div>\n\n\n\n

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When<\/h2>\n\n\n\n

April 29, 2024 from 8:00 am – 3:00 pm in the L.A. Pittenger Student Center at Ball State University.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

REGISTRATION FOR THIS YEAR’S SUMMIT IS CLOSED<\/strong><\/em><\/p>\n\n\n\n

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Keynote Presentations<\/h2>\n\n\n\n
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How to Amplify the Voice of Your Customers<\/strong><\/h4>\n\n\n\n

Karen Mangia<\/strong><\/p>\n\n\n\n

Wall Street Journal Best Selling Author<\/p>\n\n\n\n

President & Chief Strategy Officer, The Engineered Innovation Group<\/p>\n<\/div>\n\n\n\n

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Forget What You Know About ROI<\/h4>\n\n\n\n

Remington Ramsey<\/strong><\/p>\n\n\n\n

Creator, Real Producers Magazine<\/p>\n<\/div>\n<\/div>\n\n\n\n

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AI in Sales and Marketing: Are We There Yet? Panel Discussion<\/h2>\n\n\n\n
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Deb Brown<\/strong><\/p>\n\n\n\n

Principal Solution Engineer, Salesforce<\/p>\n\n\n\n

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Kris Shorter<\/strong><\/p>\n\n\n\n

Head of Analytics & Insights – Global Specialty Care Corporate Communications, Sanofi<\/p>\n<\/div>\n\n\n\n

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Brigitte McAlear, MBA<\/strong><\/strong><\/p>\n\n\n\n

Assistant Lecturer of Marketing, Ball State University<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Breakout Sessions<\/h2>\n\n\n\n
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Managing the Modern Marketing Team – What You Need to Know<\/summary>\n

With data always at your fingertips and new technologies arising every day, it’s difficult to know how to manage this everchanging space. In this session, we will touch on data measurement strategies, achieving omni-channel excellence, and how to meld different personality styles so you are all working towards the same goal.<\/p>\n<\/details>\n\n\n\n

Allison Lundberg<\/strong><\/strong><\/p>\n\n\n\n

Senior Digital Marketing Strategist & Team Lead, AmericanEagle.com<\/p>\n<\/div>\n\n\n\n

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Human-Centered Design and Marketing<\/summary>\n

In this session, we\u2019ll discuss and play with the tools of human-centered design to inform tasks like experience design, branding, and storytelling. How might you design a story, a campaign, a product, or an experience by putting the user first?<\/p>\n<\/details>\n\n\n\n

Kevin Moloney<\/strong><\/p>\n\n\n\n

Associate Professor of Emerging Media Design and Development, Ball State University<\/p>\n<\/div>\n\n\n\n

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How to Launch a Podcast in Seven Days<\/summary>\n

In this session, learn how to start a podcast and why it’s one of the best things you can do for your business and brand.<\/p>\n<\/details>\n\n\n\n

Brett Wiggins<\/strong><\/strong><\/p>\n\n\n\n

Division Manager, Vector Marketing & Cutco Cutlery<\/p>\n<\/div>\n<\/div>\n\n\n\n

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From Data to Decisions: Leveraging Research to Empower Digital Marketing<\/summary>\n

Unlock the power of research-driven digital marketing planning and execution. Learn how to leverage data-driven insights to craft targeted strategies, optimize campaigns, and maximize ROI. Gain practical skills and proven techniques to elevate your digital marketing efforts and achieve measurable success in an increasingly competitive online environment.<\/p>\n<\/details>\n\n\n\n

Leslie Galbreath, MPS, APR<\/strong><\/strong><\/strong><\/p>\n\n\n\n

President & CEO, dgs Marketing Engineers<\/p>\n<\/div>\n\n\n\n

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Optimizing Your Digital Marketing Budget<\/summary>\n

Which social media platforms should I be using, and how much should I be spending?! Eliminate the guesswork by learning how to rely on tools and data to make informed decisions instead of just gut feelings. By the end of this session, you’ll walk away with some practical strategies that’ll make choosing the perfect channels and budget allocation feel like a breeze, all while maximizing your impact and ROI.<\/p>\n<\/details>\n\n\n\n

Andrew Lamping<\/strong><\/strong><\/p>\n\n\n\n

Founder\/CEO, Cyclone Social<\/p>\n<\/div>\n\n\n\n

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Sell Me a Story: Applying Storytelling in Marketing<\/summary>\n

In the digital age, where attention is scarce, great storytelling captivates busy audiences and drives marketing success. This workshop delves into the fundamentals of narrative marketing, equipping participants with strategies to craft compelling business stories. Through interactive exercises, real-world examples, and practical frameworks, attendees will learn to weave narratives that engage and convert.<\/p>\n<\/details>\n\n\n\n

Alex Sventeckis<\/strong><\/p>\n\n\n\n

Founder, Alex Sventeckis Content Consulting<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Event Breakdown<\/h2>\n\n\n\n

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Time<\/strong><\/td>Itinerary<\/strong><\/td>Location<\/strong><\/td><\/tr>
8:00 am<\/td>Networking Breakfast<\/strong><\/td>Cardinal Hall B<\/td><\/tr>
9:00 am<\/td>Morning Keynote
<\/strong>Karen Mangia<\/td>		Cardinal Hall B<\/td><\/tr>
10:00 am<\/td>AI in Sales and Marketing: Are We There Yet?<\/strong>
Deb Brown, Brigitte McAlear, Kris Shorter<\/td>		Cardinal Hall B<\/td><\/tr>
11:00 am<\/td>Morning Breakout Sessions<\/strong>
Allison Lundberg, Kevin Moloney, Brett Wiggins<\/td>		SC 301, 302, 303<\/td><\/tr>
12:00 pm<\/td>Lunch<\/strong><\/td>Various Locations<\/td><\/tr>
1:00 pm<\/td>Afternoon Breakout Sessions<\/strong>
Leslie Galbreath, Andrew Lamping, Alex Sventeckis<\/td>		SC 301, 302, 303<\/td><\/tr>
2:00pm<\/td>Afternoon Keynote
<\/strong>Remington Ramsey<\/td>		Cardinal Hall B<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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Join us in the L.A. Pittenger Student Center, located on the south side of Ball State University’s campus in Muncie, Indiana.<\/strong> For directions and parking information, click here<\/a><\/strong>.<\/p>\n<\/div><\/div>\n\n\n\n

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Register now and empower yourself with the skills you need to navigate the evolving marketing landscape. We’ll see you April 29.<\/p>\n\n\n\n

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REGISTRATION FOR THIS YEAR’S SUMMIT IS CLOSED<\/strong><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Hear from industry experts, network with marketing professionals, and learn how you can navigate the changing marketing landscape. Join us for this year’s Digital Marketing Summit on April 29. Who For marketing professionals, business leaders, and students interested in the latest industry insights. 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