{"id":154,"date":"2022-03-03T10:22:12","date_gmt":"2022-03-03T15:22:12","guid":{"rendered":"https:\/\/sites.bsu.edu\/cardinaldirections\/?p=154"},"modified":"2022-08-19T10:43:09","modified_gmt":"2022-08-19T14:43:09","slug":"personal-branding","status":"publish","type":"post","link":"https:\/\/sites.bsu.edu\/cardinaldirections\/2022\/03\/03\/personal-branding\/","title":{"rendered":"Step 1: Personal Branding"},"content":{"rendered":"
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Watch the presentation<\/a><\/p>\n

(Ball State access only)<\/p>\n<\/div>\n

As a job candidate, it\u2019s important to know how to differentiate yourself from the crowd. What makes you distinctive, and how do you convey that distinctiveness online, on paper, and in person? In this session, you\u2019ll complete a few different writing activities aimed at helping you to find and articulate your \u201cbrand.\u201d<\/span><\/span><\/p>\n

Takeaway Resources<\/span><\/h1>\n

Speakers: Cathy Day<\/a><\/span><\/strong><\/p>\n

Link to PDF slides of presentation<\/a><\/span><\/p>\n

Mindset<\/span><\/h2>\n

Read this by Amanda Stern, <\/span>Why You Might Have Been Raised to be Helpless.<\/a>\u00a0\u00a0<\/span><\/p>\n

Is your locus of control more internal or external?<\/span><\/span><\/a>\u00a0\u00a0<\/span><\/p>\n

Keep your score in mind as you engage in career preparation activities!\u00a0<\/span>\u00a0<\/span><\/p>\n

How you present yourself online, on the page, and in person is a reflection of your mindset, and it really is something that you can work on.\u00a0<\/span>\u00a0<\/span><\/p>\n

Consider going back to our talk about <\/span>Time Management<\/a><\/span> or the recorded conversation between Professors Day and Didden about <\/span>the Artist\u2019s Statement<\/a><\/span> if your locus of control is more external than internal, or if you have a more <\/span>fixed mindset than a growth mindset<\/a><\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

The Personal Branding Statement<\/span>\u00a0<\/span><\/h2>\n

From <\/span>Indeed\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n

10 Effective Personal Branding Statement Examples<\/a>\u00a0<\/span><\/p>\n

What is Personal Branding?<\/a>\u00a0<\/span><\/p>\n

 <\/p>\n

Four Approaches to Writing a Personal Branding Statement<\/span>\u00a0<\/span><\/h3>\n

From Marty Neumeier\u2019s Zag<\/em>, <\/span>The Onliness Statement<\/a>\u00a0\u00a0<\/span><\/p>\n

Skills Unique to Your Major, <\/span>handout on Humanities Majors\u2019 Transferable Skills<\/a>\u00a0<\/span><\/p>\n

From Katharine Brooks, <\/span>You Majored in What? Designing Your Path from College to Career<\/i><\/a><\/span> (btw, a great, great book), <\/span>The Wandering Map<\/a><\/span> activity.<\/span>\u00a0<\/span><\/p>\n

From Monster.com, <\/span>Do you have a Personal Vision, Mission, and Values Statement?<\/a>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Your Goal<\/span>\u00a0<\/span><\/h2>\n

Produce a branding statement that can be adapted into three sizes:<\/span>\u00a0<\/span><\/p>\n

Small<\/strong> for social media or taglines, one sentence or less, 3-10 words.\u00a0<\/span>\u00a0<\/span><\/p>\n

Medium,<\/strong> a capsule bio or elevator pitch, 1-2 sentences, 30-75 words.<\/span>\u00a0<\/span><\/p>\n

Large<\/strong>, a kitchen-sink bio that could become part of your <\/span>LinkedIn Summary<\/a><\/span> or your application cover letter, a paragraph or 200-300 words.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Check your Touchpoints<\/span>\u00a0<\/span><\/h2>\n

Consistency counts.\u00a0<\/span>\u00a0<\/span><\/p>\n

Integrate what makes you distinctive over all <\/span>touchpoints<\/span><\/i> (any bit of interaction or communication made between you and employers and people who might recommend you).\u00a0<\/span>\u00a0<\/span><\/p>\n